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Missouri citizens approved legal mobile and retail sports betting wagering, permitting controlled books to take bets next year.
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The sports betting ballot procedure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting this year.

" Missouri has some of the very best sports betting fans worldwide and they revealed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose important tax revenue to our surrounding states. Most importantly, the passage of Amendment 2 means a brand-new, devoted, long-term funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval suggests approximately 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 available licenses are utilized.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).

Six licenses are readily available to each Missouri casino operator, respectively. Caesars, despite opposing the tally measure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely introduce their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will introduce mobile sportsbooks.

The staying six licenses are reserved for each of the significant expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent supporters of the ballot step.

In addition to DraftKings, FanDuel and Caesars, Missouri bettors must anticipate other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.
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Launch likelihood tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure permits every Missouri casino to open retail sportsbooks on their respective homes. Most if not all 13 gambling establishments handled by the six casino operators are expected to open in-person sports betting options such as wagering kiosks and potentially committed, full-service sportsbooks.

The six sports betting teams can also open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the ballot measure needs the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting project comes regardless of millions in funding opposing the step from among the state's largest gambling stakeholders.

Caesars invested millions of dollars to beat the measure. In many other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per handled property.

In that circumstance in Missouri, Caesars would be paid for a minimum of 3 possible licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property design, companies can either open additional internal books or, more commonly, farm out the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering deal with market share, could potentially have an upper hand on their rivals by earning the set of untethered licenses. It stays to be seen which 2 books will make these slots, but the language around the tally step would seem to favor the 2 nationwide market leaders.
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Polling previously in the year showed the "yes" vote with a small lead. Support efforts were reinforced by 10s of millions invested by DraftKings and FanDuel.

A series of tv and radio ads concentrated on the revenue legal sportsbooks would generate for Missouri public education. Opponents, mainly by Caesars, argued the advocates' advertisements were deceptive and the 10s of countless projected dollars raised would have a minimal effect in a state that already invests billions on education yearly.
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